Kläre
This is the shop interior design for launching new brand specializing in scalp care, Kläre https://www.klare.jp/. The location is right in the center of Ginza, Tokyo; in a building close to the busiest intersections in the district.
The client is a company that had previously commissioned SOA to design their headquarters building （https://www.okada-archi.com/en/works/y_headquarters_building.html）. The mission for the next was to create a commercial space representing the brand concept.
The space design was developed in consultation with SPREAD, the company was in charge of creative direction and branding design, and SOA was in charge of space planning, furniture design, and even the design of movable accessories for storing equipment.
The structure and features of the space are as follows:
First, passing through the elevator hall, one enters a small entrance lobby with a reception counter and a PALDARIUM.
There are three treatment rooms, each of which leads to its own space from the reception area. Each has its own interior design, but they all share the same stucco wall color with green tones, brass parting-edges, and light-brined teakwood furniture.
Mizusawa Komuten was in charge of the construction. SOA has partnered with Mizusawa Corporation since 2007, and in recent years, they have been producing architectural works every year, and the store design project was a new challenge.
What is noteworthy in the design of this space was Satoshi Okada's policy of utilizing as many traditional Japanese industries and handicrafts as possible. Three representative examples are introduced below:
One is a reception counter that utilizes gold leaf, one of Kanazawa's precious traditional industries, in its furniture design. Okada is a collector of historical antiquities dating back more than 400 years, and from this perspective, he paid attention to the patterns of gold leaf, which was once used as a base decoration in folding screen paintings. The pattern was applied to the entire surface of the counter as a finishing material, and a hard coating material containing green color was used to strengthen the surface and ensure the durability of the furniture.
The second is the plaster finish on the walls, which shows the traces of the craftsman's hands in a subtle way. In order to express the depth and freshness of the "Schwarzwald （Black Forest）," the origin of the brand image, in a relatively small human-scale space, Okada thought it best to apply the plastering technique known as "stucco antico.” As expected, the delicate and sophisticated trowel work of the Japanese plasterers brought a sense of depth to the wall surface itself with beautiful patterns that remind us of human breath.
Finally, the PARDARIUM is the most striking feature of the entrance hall. It is the world's first wall exhibition of its kind, in terms of both scale and content, that miniaturizes nature. Okada himself has been interested in nature aquariums for many years, and he has long shared the sensibility of ADA's chief designer, Yusuke Honma, to whom he entrusted the design of the PARDARIUM. Although it is a miniature version of Mother Nature, we hope that the unique Japanese vegetation, which grows and changes daily even in this tiny lush environment, will soothe our customers' eyes and refresh their hearts.
- LOCATION
- Ginza, Tokyo, JP
- PROGRAM
- HEADSPA SALON (Interior Design)
- YEAR
- 2024
- SIZE
- 114.10 sqm
- CLIENT
- Kläre
- LEAD ARCHITECT
- Satoshi Okada
- TEAM
- Tatsuya Terada, Daiki Kamiike, Lisa Tomiyama
- COLLABORATORS
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- CONTRACTOR:
- MIZUSAWA Construction Corp.
- MECHANICAL DESIGN:
- TETENS Engineering Co., Ltd.
- LIGHTING DESIGN:
- KOIZUMI Lighting Technology Corp.
- CREATIVE DIRECTION / BRANDING:
- SPREAD Hirokazu Kobayashi, Haruna Yamada
- PALUDARIUM:
- ADA LAB - Aqua Design Amano Laboratory Yusuke Honma
- PHOTO CREDITS:
- Ooki Jingu
